Branded Social
Season
Season is a platform that connects users with registered dietitians who design recipes and curate meal plans to meet unique health goals, taste preferences, and budgets.
I consulted with their in-house design team to create a series of branded social media templates that could support content in several key thematic directions and showcase the visual language of their brand and product design.
I devised a variety of content categories with templates that could be easily modified to create visual variation. Playful cut paper motifs and typographic compilations complimented the existing product design and illustration library.
The final templates provided a colorful, highly flexible system to share content, and further defined Season’s brand look and feel.
