Seasonal Toolkit
Kodak Moments
I lead the creation of a worldwide creative marketing toolkit for key sale periods. The materials are shared with our international marketing teams to leverage for their seasonal campaigns.
Assets include product photography, stock photography, copy messaging, and example deliverables. Our goal is to provide flexible assets that can be used across retail kiosks, e-commerce websites, regional apps, and marketing collateral. Each toolkit gives us the opportunity to personify the Kodak Moments brand and make materials relevant for our international audience.
Our objective for the 2020 holiday season was to inspire customers to discover new ways to celebrate and create traditions with Kodak Moments.
Getting Started
Input from international marketing teams is collected in a form. Each region lists what products they expect to highlight in their seasonal promotions and key sales best-selling products.
I create a quickly evolving shot list Requests are compiled and needs identified when overlapping trends emerge.with initial inspiration that aligns with regional requests.
Shot Inspiration
While narrowing down the final shotlist, I create inspiration boards with stying ideas, color palettes, prop examples, and photo direction to help inform each shot.
These boards become the framework
for each shoot and ultimately act as a visual road map on set.
Stock Photography
Product photography shot wide and specifically to be cropped, swapped, and rotated to apply to various marketing assets and deliverables.
Final Photography
Product photography shot wide and specifically to be cropped, swapped, and rotated to apply to various marketing assets and deliverables.
Sample Executions
The sample executions that follow are included in the final Creative Development Kit and showcase the combination of stock photography, product imagery, and copy in suggested layouts.
