Product Merchandising
The Moments Collection
Tasked with attending a national gift show to source new product ideas that fit within the Kodak Moments brand aesthetic. Build on consumer print-purchasing behavior with a premium up-sell. Attract a younger audience by engaging in social media shopping behaviors. Our team worked in tandem with product, development, and fulfillment to create a viable product in 6 weeks.
Tradeshow Takeaways
A cohort from product and merchandising attended the NY Now Gift Show looking for new product opportunities, gathering inspiration, taking note of trends and meeting new distributors.
Proposed Directions
We compiled our findings, organizing discoveries into three stages of potential development: Add Ons, Evolutions, and All New product ideas. Distilling our data, we pitched a new product line to our leadership team.
