Product Merchandising
The Moments Collection
At the NY NOW national gift show, I identified and curated product concepts that aligned with the Kodak Moments brand aesthetic while tapping into emerging consumer behaviors and the interests of a younger, socially engaged audience.
Partnering closely with product, development, and fulfillment teams, we transformed a premium upsell concept from initial idea to market-ready product in just six weeks — merging strategic insights with brand storytelling to deliver a cohesive experience.
Tradeshow Takeaways
A cohort from product and merchandising attended the NY Now Gift Show looking for new product opportunities, gathering inspiration, taking note of trends and meeting new distributors.
Proposed Directions
We compiled our findings, organizing discoveries into three stages of potential development: Add Ons, Evolutions, and All New product ideas. Distilling our data, we pitched a new product line to our leadership team.
