Kodak Professional
Packaging Rebrand
400 TRI-X One Time Use Camera
Create packaging for the Kodak Professional 400 Tri-X one-time use camera, a new camera getting launched for the first time with professional-grade black and white film.
We needed to create new camera body graphics and packaging.
The challenge was to leverage existing brand elements from the Kodak Professional line while evolving the look and feel of the package to feel more congruent with Kodak Moments. Stand out from the competition, and make a recognizable and impactful visual in the hands of the consumers..
Evolve the Kodak professional branding away from Eastman Kodak and toward a “Kodak Professional” independent brand.
We made subtle refinements to the dieline by softening and smoothing out irregular curves. The addition of a noticeable “wing” on the lower right label embellishes the organic curvilinear shape.
New photography was created for the front of carton package with a tilt-shift lens and many, many mirrors to achieve the desired effect.
