Branded Social
Season
Season connects users with registered dietitians who create personalized recipes and meal plans tailored to health goals, tastes, and budgets.
I partnered with the team to translate their mission into a compelling visual language, designing branded social templates that could flex across content themes while maintaining a cohesive identity. The work elevated Season’s brand presence, making nutrition guidance approachable, aspirational, and unmistakably their own.
I devised a variety of content categories with templates that could be easily modified to create visual variation. Playful cut paper motifs and typographic compilations complimented the existing product design and illustration library.
The final templates provided a colorful, highly flexible system to share content, and further defined Season’s brand look and feel.
