Brand Campaign
Kodak Moments
As the client Creative Director, our in-house team partnered with Agency SOS to bring the “Let Your Home Tell Your Story” campaign to life. Centered on the idea that personal photos are more than decor: they’re cherished keepsakes that spark connection and infuse our spaces with personal stories and give our life meaning. The campaign positioned Kodak Moments as a catalyst for storytelling and shared experiences.
Let your home tell your story.
Rooted in the belief that personal photos deserve to live beyond a phone screen, Let Your Home Tell Your Story celebrates the emotional spark that happens when a moment becomes a physical object in the home. From best friends’ matching tattoos to a father-daughter jam session, the campaign highlights authentic life moments and the personal stories behind them.
Full Anthem.
The campaign’s cinematic overview, weaving together vibrant gatherings and intimate quiet scenes to capture the heart of Let Your Home Tell Your Story. It celebrates how displayed photos preserve the emotion and energy of life’s most meaningful experiences.
Backyard Family.
Created for multigenerational families, this vignette depicts a backyard gathering filled with laughter, storytelling, and connection. It celebrates the joy of honoring the past while creating new memories for the future, showing how displayed photos keep those moments alive across generations.
Skate Crew.
Created for diverse, friendship-seeking young audiences, this vignette celebrates the joy of everyday play and the bonds it builds. It shows how these moments are worth preserving, transforming them into tangible keepsakes to carry into new chapters of life.
Friends Forever.
Created for Gen Z thrill-seekers, this vignette captures the energy of an unforgettable night out. It celebrates friendship, freedom, and the unapologetic joy of living life on your own terms, showing how some moments, like tattoos, leave a lasting mark when preserved and displayed in your home.
Camping Adventure.
Created for experience-focused millennials and older Gen Z, this vignette captures the warmth and camaraderie of a weekend escape under the stars. By highlighting the joy in shared adventures, it reinforces how these moments become even more meaningful when preserved and proudly displayed in the home.
Rock Generation.
Created for millennial and Gen X “girl dads,” this vignette features a father and daughter’s guitar session, channeling the joy of creativity and connection. It underscores how displayed photos preserve the emotion and pride of life’s most personal moments, turning everyday experiences into lasting legacies.