Brand Marketing
Minted
As a designer on the Brand Team, I worked on a bevy of marketing deliverables to support brand awareness, generate sales, and benefit the overall online customer experience. My role toggled between designer, art director and associate brand manager working to translate strategic initiatives into creative brand projects.
Design Process
Custom Wedding Landing Page
Minted offered a unique benefit to their wedding customers: the ability to personalize their products — to any detail or degree — with complimentary design services.
Each week, the Customer Service team replied to dozens of questions from couples who were looking to customize something specific for their wedding stationery.
Common Customer Questions
Working closely with our Customer Service and User Experience team, we reviewed customer messages to identify the most common design questions.
Wireframe Sketches
Development started by first researching customer inquiries and discovering a repeated phrase: “Is it possible ....”. By honing in on this terminology, we identified nine common requests and started to build a framework to illustrate each of those cases.
Design & Development
Development started by first researching customer inquiries and discovering a repeated phrase: “Is it possible ....”. By honing in on this terminology, we identified nine common requests and started to build a framework to illustrate each of those cases.
Onsite Marketing + Landing Pages
Process
