Seasonal Marketing Toolkit
Kodak Moments
Several times a year, I led the creation of seasonal global marketing toolkits for key sales periods, equipping international teams with adaptable assets for retail, e-commerce, mobile apps, and campaign collateral.
Each toolkit integrated product and stock photography, copywriting, and example layouts, allowing markets to customize seasonal messaging while preserving brand cohesion.
For the 2020 holiday toolkit, our creative direction inspired customers worldwide to reimagine traditions and discover new ways of connecting through Kodak Moments.
Getting Started
Input from international marketing teams is collected in a form. Each region lists what products they expect to highlight in their seasonal promotions and key sales best-selling products.
I create a quickly evolving shot list Requests are compiled and needs identified when overlapping trends emerge.with initial inspiration that aligns with regional requests.
Shot Inspiration
While narrowing down the final shotlist, I create inspiration boards with stying ideas, color palettes, prop examples, and photo direction to help inform each shot.
These boards become the framework
for each shoot and ultimately act as a visual road map on set.
Stock Photography
Product photography shot wide and specifically to be cropped, swapped, and rotated to apply to various marketing assets and deliverables.
Final Photography
Product photography shot wide and specifically to be cropped, swapped, and rotated to apply to various marketing assets and deliverables.
Sample Executions
The sample executions that follow are included in the final Creative Development Kit and showcase the combination of stock photography, product imagery, and copy in suggested layouts.
