Seasonal Marketing Toolkit
Kodak Moments
Several times a year, I led the creation of seasonal global marketing toolkits for key sales periods, equipping international teams with adaptable assets for retail, e-commerce, mobile apps, and campaign collateral.
Each toolkit combined product and stock photography, copywriting, and example layouts, giving markets the flexibility to tailor seasonal messaging while maintaining brand cohesion.
For the 2020 Holiday Toolkit, our creative direction encouraged customers worldwide to reimagine traditions and discover new ways to connect through Kodak Moments.
Getting Started
Working closely with our distributed international marketing teams, I gathered input via a structured brief, where each region shared their seasonal product priorities and sales insights.
From there, I compiled requests, identified overlapping trends, and developed an evolving shot list, balancing regional needs with overarching brand goals.
Shot Inspiration
As the shot list took shape, I created detailed inspiration boards featuring styling ideas, color palettes, prop selections, and photo direction.
These boards served as my creative blueprint for the shoot, ensuring every image aligned with both our regional market needs and brand strategy.
Stock Photography
I curated and sourced lifestyle imagery with compelling subjects and wide compositions, purposefully designed for both flexibility and emotional resonance. This adaptability allowed regional teams to crop, swap, and rotate images as needed — extending each asset’s lifespan and streamlining its use across global marketing channels.
Final Photography
The resulting final imagery provided markets with versatile, high-quality assets, ready to be deployed across retail, digital, and promotional channels, while maintaining the warmth and authenticity of the Kodak Moments brand.
Sample Executions
The sample executions that follow are included in the final Creative Development Kit and showcase the combination of stock photography, product imagery, and copy in suggested layouts.
