https://www.lauralainhowell.com/hello daily 1.0 2025-08-08 https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1619294446965-OIQZU1SFJFYTOVOSC22X/LauraLainHowell_Hello.jpg Hello https://www.lauralainhowell.com/philosophy daily 0.75 2021-05-04 https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1619291789907-ITE74ET4UBGEUYHSBZGY/Philosophy_720x900_4.jpg Philosophy - Improvisation I enjoy cooking in a style I like to call kitchen jazz — creating inventive recipes with whatever ingredients I have on hand. Designing within set visual systems can be similar to cooking with limited supplies: if you master the basics, use your imagination, and pay attention to the details, you can make something truly delicious. https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1619291742159-GS91Z6VI73SDPMGZN4EG/Philosophy_720x900_3.jpg Philosophy - Hierarchy One of life’s simple pleasures is an organized to-do list. Creating structure from chaos, breaking complex problems into bite-sized pieces, and plotting an action plan is how I tackle tasks big and small. https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1619291870133-TOA97Q13JE13ABUU4CMA/Philosophy_720x900_2.jpg Philosophy - One for all I believe the most important characteristic of any team is a playful sense of camaraderie. A healthy habitat begins with a deep-rooted respect for your co-conspirators, transparent communication, intentionally cultivated collaboration, and a healthy dose of fun. https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1619291478007-QE7GJKJ7IIIZ6Y6BCMFB/Philosophy_900px_1.jpg Philosophy - Cross-pollination My favorite class in college was beekeeping. I learned about the health of the hive and the work of the humble honey bee. Just like flowers, I have discovered better solutions come with the addition of diverse perspectives and input. https://www.lauralainhowell.com/work daily 0.75 2025-08-08 https://www.lauralainhowell.com/work/season-social monthly 0.5 2025-08-07 https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1619387027333-WOS29NMSL8WJP0L3HYOE/SeasonSocial_1.jpg Work - Branded Social https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1619387838065-YKA3ZDULZI2QX7S8ZVB8/SeasonSocial_2.jpg Work - Branded Social https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1619393419403-1JFDUFYHJZ303OP2L5DF/SeasonSocial_6.jpg Work - Branded Social https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1620187403888-D2AMP3ESNINVBXQ5YFAN/SeasonSocial_10.jpg Work - Branded Social https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1620187589311-AUNZIHR640HO24Z96EAB/SeasonSocial_11.jpg Work - Branded Social https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1620188192870-4VHQE9TDETSSRPEUHMWL/SeasonSocial_8.jpg Work - Branded Social https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1620188148356-5BZB17ZK2RP55URV40G4/SeasonSocial_9b.jpg Work - Branded Social https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1620187250527-KOI2E0MONTH63QNGLXDG/SeasonSocial_7.jpg Work - Branded Social https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1620188242231-KO1RA7BA1KRT3ZEHSC4B/SeasonSocial_5.jpg Work - Branded Social https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/959c6787-2f97-4f8e-b9cc-530c0b00bf2c/SeasonSocial_3-2.jpg Work - Branded Social https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/2ebc78b7-0d53-4096-b87f-30f7ad20c3fc/SeasonSocial_3-3.jpg Work - Branded Social https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/c98f8bbb-2d70-4f61-bbb8-93e4c45f3279/Food_Inspo-2.jpg Work - Branded Social https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/61ff011a-ed7c-4717-a60c-075af053cc50/SeasonSocial_3-4.jpg Work - Branded Social https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/a528c259-ad34-43a5-937e-335f5ca6dc23/Food_Inspo-3.jpg Work - Branded Social https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1fab6071-8fd4-4381-b84f-c62bd7b98ad6/SeasonSocial_3-5.jpg Work - Branded Social https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/6a9fedf7-6d97-4877-8794-508ef7c06d02/Food_Inspo-4.jpg Work - Branded Social https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/7c74e1e7-8249-49ae-8163-9709b7b534b7/Food_Inspo-5.jpg Work - Branded Social https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/a1e9a3b1-7cc7-4e71-b959-e0ce720ec603/Food_Inspo-1.jpg Work - Branded Social https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/09c5ff25-2521-4101-a15f-83cc7032d274/Food_Inspo-6.jpg Work - Branded Social https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/8c55f090-2f87-4677-b68a-cabafb566293/Food_Inspo-7.jpg Work - Branded Social https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/e2d34631-baec-4f34-9970-2ec1c99cf608/Food_Inspo-8.jpg Work - Branded Social https://www.lauralainhowell.com/work/kodakmoments-brand-kit monthly 0.5 2025-08-08 https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1619409509401-PYUJHFZIMBZLNXGXIPXV/CDK_Image-1.jpg Work - Seasonal Marketing Toolkit https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1619414055991-0Y5BA5ONADBDT0HU0OKS/CDK_Image_4.jpg Work - Seasonal Marketing Toolkit https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1619408316431-L06SUGWZ39SXHHUVV47E/CDK_Image_3.jpg Work - Seasonal Marketing Toolkit https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1620107543581-6YVQ579OHCZLFAVT7WGL/CDK_Image_2-B.jpg Work - Seasonal Marketing Toolkit https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1619414016170-B1A2WECOS49WBIZ9R1F9/CDK_Image_6.jpg Work - Seasonal Marketing Toolkit https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1619418928104-MBGZ3S0RO9D8ZQOMA8P3/Screen+Shot+2020-11-17+at+10.40.57+PM.png Work - Seasonal Marketing Toolkit https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1620188997145-BH7EX9U57Y7SR4VXREIO/SampleExecutions_2.jpg Work - Seasonal Marketing Toolkit https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1620188719353-7TOR7DOLOAUIWET9TGKV/CDK_EmailExample_Mobile-2.jpg Work - Seasonal Marketing Toolkit https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1620188889366-0YPNBYUF4FNXSSBRGSQR/SampleExecutions_3.jpg Work - Seasonal Marketing Toolkit https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1619418176955-CZGO3Q5NAFJEBS4Y3X4C/G20_front-white-UI-2020.jpg Work - Seasonal Marketing Toolkit https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1619417862739-D0062GA07FIAM1WMXO24/CDK_Gallery_6.jpg Work - Seasonal Marketing Toolkit https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1619416992434-RY3Z5K2P6AYZ48Q9F60O/KA-865-A-insitu.jpg Work - Seasonal Marketing Toolkit https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/5f764443-2fc6-4fef-878a-a55137a1feb7/CDK_Gallery_5.jpg Work - Seasonal Marketing Toolkit https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1619417083581-Y094TSW2DJ9SQFNRT18I/CDK_Gallery_3.jpg Work - Seasonal Marketing Toolkit https://www.lauralainhowell.com/work/kodakprofessional-packaging monthly 0.5 2025-08-07 https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1620103107184-YRWT1CKCD8HRX64K0Y1E/Screen+Shot+2021-05-03+at+9.38.05+PM.png Work - Packaging Rebrand https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1620099584904-0DGXPJH6TSMNZ40A7EXE/KodakProfessional_Dieline.gif Work - Packaging Rebrand https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1620101106582-YU2KCNWEFG1V2B44HOKZ/KodakProfessional_Before%26After+copy.jpg Work - Packaging Rebrand https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1620101878890-U4Y3QZ6GOVHTL7SYMBMA/MicrosoftTeams-image+%284%29.png Work - Packaging Rebrand https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1620102036596-0TOAY6SUAJYBQXLW3P4W/MicrosoftTeams-image+%286%29.png Work - Packaging Rebrand https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1620189972583-ZGAGLOVCFU3QCX1CTDQA/KodakProfessional_Title.jpg Work - Packaging Rebrand https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/b6dd2dc1-c2b3-47db-a078-18543e7179d7/Screen+Shot+2021-05-04+at+9.50.45+PM.png Work - Packaging Rebrand https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1620190545505-5XE7WSRB2N99SRY8ZO9S/side.jpg Work - Packaging Rebrand https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/2cc8e6f4-b38f-4405-a733-285feb517414/Screen+Shot+2021-05-04+at+9.51.02+PM.png Work - Packaging Rebrand https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1541a9b6-bfbd-4ce3-9efd-8d034d5cb4fa/Screen+Shot+2021-05-04+at+9.50.53+PM.png Work - Packaging Rebrand https://www.lauralainhowell.com/work/minted-marketing monthly 0.5 2025-08-08 https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/3f4b6a13-0284-49db-a13e-2f1f3a63d4d3/HolidayLandingPage_CustomWedding-2.jpg Work - Landing Page Design https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/f23675e9-9697-4db0-a2d1-3d266ae4f0c1/2016Q1_CompletelyCustomDesign_LandingPage_wireframe_V3_personalizationpath.jpg Work - Landing Page Design - Path to Personalization To move customers seamlessly from inspiration to action, we embedded a direct path for couples to connect with Minted’s design team and outline their custom wedding invitation requests without leaving the page. This section featured a clear “How It Works” guide, complete with bespoke icons and illustrations that walked customers through each step of the design process — from sharing their vision, to collaborating with a designer, to receiving the final personalized stationery. https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/0e55e176-ddb5-44e3-9974-21690997241b/2016_WED_CDS_LandingPage_5.gif Work - Landing Page Design - Animated Elements I incorporated subtle animated elements that showcased a variety of styles and customization solutions to make the page more engaging. This allowed customers to see before-and-after transformations, compare different design approaches, and better visualize how their wedding stationery could be tailored. https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1620193336241-EZY5FRVFJWHF9BJ3I56I/Screen+Shot+2021-05-04+at+10.42.00+PM.png Work - Landing Page Design - Insights & Framework By analyzing inquiries, we discovered a recurring phrase: “Is it possible…?” This insight guided our content strategy and formed the basis of our landing page design. https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1620193901439-IEOSQX5XDYHN6XXV2NS7/Screen+Shot+2021-05-04+at+10.51.29+PM.png Work - Landing Page Design - Focus on Case Studies The page featured real examples, detailed explanations, and calls-to-action — empowering customers with information, inspiration and encouraging them to engage with Minted’s personalization services. https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/188c501f-007d-4c96-931f-55cbc6b236b1/HolidayLandingPage_CustomWedding-2.jpg Work - Landing Page Design - The Finished Page The final approach successfully reduced repetitive inquiries to Customer Service, streamlined the customization process, and reinforced Minted’s reputation for both creativity and customer care. While the page has visually evolved with the brand, the core strategy and customer-first framework remain the same — a testament to the longevity and effectiveness of the solution. Check it out here > https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1620193468805-NZVB9RDWSI9UDENWVR17/Screen+Shot+2021-05-04+at+10.44.08+PM.png Work - Landing Page Design - Design & Development We distilled nine frequently requested customizations and developed a clear, visually driven framework to showcase how each one could be achieved. I led the creative process from wireframe sketches to final design, ensuring the landing page was both visually inspiring and highly functional. https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1620191513242-6F001HVLCGUC4MHTRJ5W/Minted_Image_6.jpg Work - Landing Page Design https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1620191650767-YLTH2OPZ28M1EZ2703CL/Minted_Image_7.jpg Work - Landing Page Design https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1620191775144-NXSME1ZFBV5A36CBMC1O/Minted_Image_1.jpg Work - Landing Page Design https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1620190787361-DP5GG12F600V9OB24R30/Minted_Image_3.jpg Work - Landing Page Design https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1620191730238-74KVF4UQ92P3OEQQB764/Minted_Image_8.jpg Work - Landing Page Design https://www.lauralainhowell.com/work/product-merchandising monthly 0.5 2025-08-07 https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1619304993698-61HGG4X7RS2JPJE1P6BI/MomentsCollection_ProposedDirections.jpg Work - Product Merchandising - Proposed Directions We compiled our findings, organizing discoveries into three stages of potential development: Add Ons, Evolutions, and All New product ideas. Distilling our data, we pitched a new product line to our leadership team. https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1619303087999-20T6LAOC4KJQ36JBQ0V9/MomentsCollection_GiftShow.jpg Work - Product Merchandising - Tradeshow Takeaways A cohort from product and merchandising attended the NY Now Gift Show looking for new product opportunities, gathering inspiration, taking note of trends and meeting new distributors. https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1619380303610-2P103DA2WYZW2JN8QEZL/Stocksy_txp6e7fcac2VHc200_Large_2160114-cropped.jpg Work - Product Merchandising https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1619379743123-W1NDKO7L1FE1X6O3H79X/MomentsCollection_2.jpg Work - Product Merchandising https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1619385009958-1RBWODC6V4XIRMNAJZN9/MomentsCollection_5.jpg Work - Product Merchandising https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1619385961608-MIVEC5P9BL1EVEY2464L/MomentsCollection_3.jpg Work - Product Merchandising https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1619381086888-OD1BAWL7I21654SW4IS4/MomentsCollection_1.jpg Work - Product Merchandising https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1619381270088-PPV0R2D3XTLP1QNWIQRK/MomentsCollection_4.jpg Work - Product Merchandising https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1619380257062-NVVQ2H0P6LMV192TIFHO/180123_shot7.1_a-DIYPosterFrame-cropped.jpg Work - Product Merchandising https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1619378872999-6ZUI9ZBF214ZXSHY48FF/Stocksy_txp6e7fcac2VHc200_Large_2160142-cropped.jpg Work - Product Merchandising https://images.squarespace-cdn.com/content/v1/60844930c958582450ea9b8d/1619378914027-S4BHP5NZQ0ZOSRTHCHKC/Stocksy_txp6e7fcac2VHc200_Large_2410117-cropped.jpg Work - Product Merchandising https://www.lauralainhowell.com/work/kodakmoments-brand monthly 0.5 2025-08-08